Cornerstone Alliance, SWMI Cycle Boat and KitchenAid Senior PGA Championship Announce Water Taxi Service

BENTON HARBOR, Mich. – Cornerstone Alliance is partnering with SWMI Cycle Boat and the KitchenAid Senior PGA Championship to provide a free water taxi service during the week of the KitchenAid Senior PGA Championship. The water taxi will provide transportation throughout the harbor for locals and tourists alike. Stops include the Arboretum, The Inn at Harbor Shores and Tavern on the River.

“We are excited to be a part of this unique opportunity to further highlight our host communities,” said Ryan Ogle, Championship Director of the KitchenAid Senior PGA Championship. “The water taxi will allow locals and visitors to use the free service which provides transportation to the multiple locations throughout the harbor and access to the championship via a special shuttle at The Inn at Harbor Shores.”

In addition to the water taxi service, Holt Bosse is assisting Cornerstone Alliance in producing a wayfinding application that users can download to their mobile device. The app will suggest and provide navigation to restaurants to try and sites to see. There are plenty of options for food, shopping and entertainment around downtown St. Joseph and Benton Harbor. It will also include the Cycle Boat schedule and countdown timer to help plan daily activities throughout the week of the KitchenAid Senior PGA Championship.

“The harbor is one of the greatest assets in this community,” said Christina Frank, Vice President of External Affairs at Cornerstone Alliance. “A water taxi service during the week that is seen as the official kick-off to summer will provide our local residents with a new opportunity to utilize the water as a means of transportation. It will enhance the accessibility, mobility and connection within the communities, and to businesses located within close proximity of the three stops. The water taxi and wayfinding app will make it easier for residents and visitors to enjoy the water as well as local restaurants, shops, and entertainment attractions. None of this would be possible without the collaboration of the KitchenAid Senior PGA Championship, Southwest Michigan Cycle Boat and the St. Joseph Improvement Association."

Brady Cohen, Owner of the SWMI Cycle Boat, made a statement regarding the overall vision of the Water Taxi. “Our original vision was to provide the community and tourists with access to our stunning harbor views and what we refer to as ‘The Water Movement.' That vision is now our mission; put people on the water to experience a fun, innovative way of sightseeing with a unique twist. People are always seeking new, exciting adventures, so to offer a safe water option is highly attractive."

Cohen introduced the Southwest Michigan Cycle Boat in 2019 and is excited to provide this special opportunity to the community. “We’re thrilled to deepen our existing relationship with Cornerstone Alliance and believe that aligning our efforts to better serve the community and tourists, and partnering with the KitchenAid Senior PGA Championship, will allow guests to experience what our beautiful harbor in St. Joseph and Benton Harbor has to offer.”